Your trusted partner in bringing innovative health tech solutions into the hands of patients

Pivot Health Tech Partners specialises in helping organisations in bringing their innovations to market and into the hands of patients; Whether through market entry, internationalisation, or general business development

With a blend of deep market knowledge and proven commercial techniques, our consultancy is dedicated to understanding your specific requirements.

Internationalisation

  • Market assessments
  • Product -market fit
  • Go-to-market strategy
  • Specialised in UK, Germany, the Netherlands and the US

Adoption & marketing

  • Strategies and tactics for user adoption
  • User acquisition funnel optimisation
  • B2B2C conversions strategies
  • Adoption/growth hacking

Market Access

  • Reimbursement mapping & strategy development
  • Evidence strategy and plan
  • Analyzing payer environment
  • Assist on dossier creation

Delivering results – based on solid experience

Healthcare and HealthTech Commercial Expert

Pivot Health Tech Partners was founded by Jonas A. Hjortshøj – an accomplished health care and health tech commercial expert.

Jonas’s expertise rests on a unique combination of deep health care knowledge collected over +10 years of commercial experience in Novo Nordisk globally across diabetes and obesity care – combined with 3 years as Chief Commercial Officer (CCO) in Liva Healthcare, a digital health coaching company.

Jonas is a trained economist (MSc. / cand.oecon.) from Aarhus University (2009), combined with non-degree stays and studies at London School of Economics (LSE), University of St. Gallen (HSG) & The University of Hong Kong (HKU).

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